Wednesday, January 23, 2008

The Social Media Press Release - Digital Snippets

“SMPRs are used to help digital content creators tell their stories, not just a place where you tell your stories to content creators. That’s a pretty fundamental shift from traditional PR practice, and one that we think far better reflects the current nature of successful communications. Once released to the public, the traditional press release is not able to evolve the story. The content is often long, tremendously detailed and heavily editorialized text that the “traditional journalist” is paid to sift through. An SMPR, however, cuts out the editorial and streamlines the core content into easily digestible, quotable and most importantly, updatable “Digital Snippets”. This makes every item posted on an SMPR a potential “asset” for the influencers to quote, republish and editorialize credibly."

read more | digg story

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